Feeling scattered about what to post online?
I help women who didn’t grow up on social media get clear on their message and start creating content.
You know you need to be visible online. Everyone says so...
But every time you sit down to post something, you freeze.
What do I even say? Who’s going to care about this? Why does this feel so hard?
So you scroll through other people’s content instead. Watch how easily they show up. Wonder what they have that you don’t.
And then you close the app, tell yourself you’ll figure it out later, and add it to the list of things you’re “supposed to be doing” for your business.
Here’s the truth: you’re not behind. There’s nothing wrong with you. A lot of really capable women feel exactly like this when they’re starting out.
The advice you're getting isn't wrong. It's just not for you.
“Post three times a day.”
“Be consistent.”
“Just show up.”
That can work if you already know what to say. If your message is clear. If you’ve figured out who you’re talking to and why they should listen.
But if you’re still in the messy middle of figuring that out? That advice just makes you feel more scattered.
Because here’s the truth nobody tells you:
You can’t create strategic content if you’re not clear on your strategy.
And clarity isn’t something you stumble into by posting more. It’s something you build intentionally, before you ever hit publish.
Here's what actually matters when you're starting out.
You need a message that makes sense. Not more content. Not a bigger content calendar. A clear message about who you help and how you help them.
And you need to know where your people actually are. Posting on seven platforms because someone told you to just leads to burnout. Pick one place where your audience shows up and focus there.
Then you need one solid piece of content you can turn into multiple posts. That’s the system. Not posting three times a day from scratch. One strategic video that becomes six posts without starting over every single time.
Get clear first. Create second. Build from there.
That’s the approach. And it works because it respects where you actually are right now, not where some guru thinks you should be.
Stop Feeling Scattered
20 Minutes to A Clear Online Message
This is a free workshop where we work through three things:
Who you actually serve. Not “everyone who needs help.” Not “women in their 40s.” The real person you’re built to help and why you get them better than anyone else.
What transformation you provide. The before and after your people experience when they work with you. This is what makes your content connect instead of just… existing.
What makes you different. Not your certifications or your process. The thing about you and your story that makes people say “finally, someone who gets it.”
By the end of 20 minutes, you’ll walk away with a clear message and ideas for your next 5 pieces of strategic content so you can start connecting with your ideal clients.
Hey, I'm Christine.
I understand what it’s like to stare at a blank screen and have no idea what to post.
I know the feeling of watching everyone else grow while you’re stuck in analysis paralysis.
I know how frustrating it is when all the advice assumes you’re already three steps ahead of where you actually are.
And I know that the “just be consistent” advice doesn’t work when you’re not even sure what you’re being consistent about.
So I’m building something different. A way to start that doesn’t assume you have it all figured out. That meets you where you actually are.
My approach: Get clear on your message. Create your first piece of content. Turn it into more content. Test what works. Build from there.
No overnight transformations. No guru promises. Just a clear path forward for women who are tired of feeling scattered and ready to actually start.
If that sounds like what you’ve been looking for, you’re in the right place.
Here's how we work together:
Start here: Watch the free workshop
This is where everyone begins. Twenty minutes to get clear on your message so you finally know what to say online.
Ready to create your first piece of content?
Your First Foundational Video is a step-by-step program that shows you how to script, film, edit, and repurpose one strategic video into multiple pieces of content.
You’ll get:
- The exact script template for your origin story (the video that introduces you and builds instant credibility)
- A simple repurposing roadmap that turns one video into 6+ posts
- AI prompts that do the heavy lifting for you
$97 – Everything you need to go from “I don’t know what to post” to “I have my first strategic piece of content published.”
Want to build this with support?
I’m launching a live cohort this summer where we’ll create your foundational 6 videos together, map out your full content strategy, and build the system that makes showing up sustainable.
Need 1:1 support?
I work with a small number of clients one-on-one for strategic clarity and personalized guidance.
If you want to talk about what you need, send me a DM on Instagram: @by.christinem
Come behind-the-scenes
Building a business on your own and not sure if you’re doing any of this right? So am I.
Every week, I send an email with what I’m building, testing, and learning as I grow this business solo. Real mistakes. Real revenue. Real behind-the-scenes of what’s actually working (and what’s not).
This isn’t a “5 tips to grow on Instagram” newsletter. It’s learning from someone one step ahead of you who’s figuring it out in real time.
Stop Googling “how to build a business solo.” Join the list and watch someone actually do it.
Thank you!
You have successfully joined our subscriber list.
